JUICY FRUIT
We turned a brief for an activation outside Scotiabank Arena into an integrated campaign with TV, digital video, new Twitter and Instagram accounts and a real live goat.
client: Mars
product: Juicy Fruit + NBA Partnershipagency: McCann Canada / Momentum Chief Creative Officer - Darren ClarkeCreative Director - Kim Tarlo Senior Copywriter - Bill Schafer Senior Art Director - Dan Bennett Director – Matt EastmanEditorial - Married To Giants Editor – Jackie RodaOnline - Wingman VFX