SCOTIABANK
BRAND CAMPAIGN
Everybody loves giving advice, but not all advice is created equal. This spot launched Scotiabank’s new brand platform and helped it stand out from the big 5 Canadian banks with the highest brand affinity scores for Scotia in over a decade.
Production notes: This spot was shot over 4x 14 hour days. We mapped out all scenes and then married them up with locations with the goal to acquire as much footage as possible, shooting up to 5-6 scenes in 1x location.
client: Scotiabank
product: Brand Campaign
agency: Rethink Toronto
cco: Aaron Starkman
creative director: Dhaval Bhatt
associate creative directors: Max Bingham, Brendan Scullion
production: Scouts Honor
director: Mark Zibert
dp: Erik Kaskens and Mark Zibert
editorial: Nimiopere Film Editorial
editor: Graham Chisholm
colour: Alter Ego, Eric Whipp
VFX/finishing: The Vanity, Sean Cochrane
audio: Vapor Music