THE 2018 CHEVROLET GOOD DEEDS CUP CHAMPIONS - THE PAS HUSKIES.
The Chevrolet Good Deeds Cup sought to inspire young Canadians to do good by transforming the positive values learned on the ice, off the ice in their communities. Now a re-occurring campaign activation, new teams come together every year to make an extraordinary impact with both good deeds in their community and donations to local charities.
Production notes: Shot in Northern Canada over 2x separate trips toThe Pas, we had to charter a plane to get to this location (which ended up being more cost efficient than multiple people driving 8 hours north). We set up early morning before the team showed up to their regular practice and captured their genuine reaction to winning the ‘Good Deeds Cup’. Then returned for the cheque presentation and surprise visits from Caroline Oulette and Mitch Marner.
client: General Motors
product: Good Deeds Cup
agency: McCann Canada / Momentum