LIVE BY THE LEAF

PETRO CANADA
LIVE BY THE LEAF

We share more than a country, we share a way to live.

Production notes: We really wanted this spot to capture the friendliness and ‘people first’ energy Canada instills. Instead of sourcing generic stock footage, we decided to fly across the country and capture ‘Canadians being Canadian’. This spot is entirely made up of raw, real people footage. Shot over 8x days spand over 2 weeks of travel, we sourced both unique Petro locations and lined up a fixer in each location to capture the identity of each province. The spot was unscripted/ undirected.

client: Petro Canada
product: Petro Canada Brand Campaign
agency: McCann Canada
directors: jon + torey
production: opc